3 Ways Travel Marketers Can Reach Travelers Across Multiple Devices
With the arrival of the trend toward personalized digital experiences, travelers are now expecting the same type of personal service throughout their travel journeys, from every travel provider. This has made it extremely challenging for travel brands and marketers to deliver the one-on-one service and experience at every digital touchpoint that travelers are seeking today. After all, a new survey conducted by global marketing leader Signal found that 63% of U.S. consumers regularly rely on more than one digital device to plan and book their travel experience. That’s why it’s become vital for travel providers to reach every traveler with the right message, at the right moment, on the right digital device.
Thanks to advances in tracking technology and the ubiquity of mobile devices, travel brands and marketers now have numerous digital tools and unlimited mobile opportunities to send travelers real-time, relevant messages at throughout the travel journey. To stay in touch in touch with travelers in a timely and personalized way, MediaPost.com shared some savvy strategies to follow travelers across the miles and across all digital devices.
A View of Today’s Digital TravelerThe digital age has ushered in a world of innovative devices that let consumers digitally connect at any place and time. This has proven especially convenient for travelers who may research destinations on their desktops, book flights and hotels on their smartphones, and plan travel activities on their tablets. And with the ubiquity of mobile devices, travelers can engage in all of these pursuits at any time of the day and from anywhere in the world.
While the emergence of numerous digital devices may offer travel brands and marketers more direct routes to offer relevant promotions and marketing messages to travelers, it’s also brought greater pressure to consistently provide these messages in a personalized, relevant way.
According to industry experts, travel brands and marketers need to realize the importance of connecting with travelers across multiple devices to provide a seamless and satisfying experience. Luckily, there are now limitless ways to engage travelers by responding to their personal needs in a personalized way at every stage of their travel journey. This may appear to present more challenges, but it also offers many more opportunities to reach and resonate with travelers and earn their trust, conversion, and loyalty.Follow MDG Advertising and always be in the know.
Mobile-Minded Millennials Are Guiding the Way to a Mobile-First TomorrowThere’s no denying that mobile has become a mainstay in our lives, especially for Millennials who do everything possible on their mobile devices every day. Millennials are between the ages of 18 and 34, so they were born and raised in the digital age. As a result, the Signal study showed that Millennials are making mobile a must in travel and propelling a mobile-first travel industry. Consider these study findings:
Booking Is Just the Beginning in the Use Multiple DevicesDigital devices provide much more than mere booking ease. Travelers now take their digital devices along on their trips to stay connected when far from home. In fact, travelers’ reliance on digital continues throughout their trips, whether they’re used for mobile hotel check-in, making restaurant reservations, or researching local activities. The Signal study showed:
3 Routes for Delivering Valuable, Personal ExperiencesWith so many digital devices and channels available today, how can travel brands and marketers leverage multiple digital devices to provide one personalized, seamless, and rewarding traveler experience? Fortunately, industry experts have provided three strategies and solutions for reaching travelers wherever they’re interacting with the most personally relevant promotions and marketing messages. These include:
Track down ways to engage travelers in our multi-device world. Contact MDG Advertising today at 561-338-7797 or visit mdgadvertising.com.
MDG Advertising, a full-service advertising agency with offices in Boca Raton and New York, NY, is one of Florida’s top hospitality marketing companies and branding firms. MDG’s core capabilities include advertising, branding, logo design, creative, infographic development, digital marketing, creative media planning and buying, radio and TV advertising, website design and development, email marketing, mobile marketing, content marketing, social media marketing, and SEO. To stay on top of the latest trends in travel marketing and advertising, contact MDG Advertising today at 561-338-7797 or visit mdgadvertising.com.Google+